Sometimes we need simple examples to understand new things.
Business owners who can understand marketing budgets, market research, customer satisfaction and all the details of bringing a product to market, just don’t seem to get the concept of the new way of “Product Launches”.
Here is a simple yet powerful metaphor for you.
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For some businesses who have perfectly ready products to launch or re-launch, the challenge in understanding the “Product Launch” concept can be that it’s just too far removed from the marketing strategies that they are used to.
As a “Product Launch Manager” you need to get out of your box. Yes, many businesses and industries are [...]
Picking a niche to “go vertical: in your product launch marketing business can be a daunting task.
Not because it’s hard to find workable niches where product launches could be successful.
But because there are too many possibilities.
Between pondering your “Cost of Opportunity” and “Indecision” you can lose a lot of momentum that should have been used [...]
In a recent blog post on B2B-campaign marketing I read that only 30% of all companies test and track their marketing.
And those 30% achieved an incease ROI on their marketing of 70% on average.
The first lesson from that is obvious: You need to start tracking results, right?
There is another lesson here though, and it is [...]
JV and Affiliate Tracking
Of course, one of the most important things to track in any launch is who was the JV partner or affiliate that brought a client into the launch and onto your Launch List. Most affiliate programs have integrated tracking systems that use both tags and cookies to track affiliates.
What’s the difference between [...]
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